Kia Tops JD Power's Annual Initial Quality Study
For the first time in 27 years, a nonpremium brand has topped JD Power's Initial Quality Study, and that brand is Kia. Kia overtook Porsche to lead the industry in the annual report card on vehicle quality within the first 90 days of ownership with only 83 reported problems. This marks the best score Kia has ever received, and elevates them into first place from second place last year and 18th place in 2012. This ascent into the limelight is a testament to the engineering nature of Kia motors and their unwavering collaboration with consumers and what they want most in a new vehicle.
In recent years, Kia has put a main focus on both reliability and simplified technology. While reliability remains the most important factor for Kia and their consumers, technology plays a large role in the development and desirability of Kia vehicles. By adding in premium features at a nonpremium price, Kia has reimagined what is to be expected from a nonpremium vehicle, and offered drivers tremendous value for a small price.
Some of the vehicles that scored in the top three of their segment were the Kia Soul for compact MPV, the Kia Forte for compact car, the Kia Sportage for small SUV, and the Kia Sorento for midsize SUV.
Regardless of what vehicle you're in the market for, the fleet of new Kia vehicles offer drivers the reliability, technology, and driving performance that drivers want most in a new vehicle. We want to invite you to join us here at Ourisman Chantilly Kia, conveniently located in Chantilly, VA
For the first time in 27 years, a nonpremium brand has topped JD Power's Initial Quality Study, and that brand is Kia. Kia overtook Porsche to lead the industry in the annual report card on vehicle quality within the first 90 days of ownership with only 83 reported problems. This marks the best score Kia has ever received, and elevates them into first place from second place last year and 18th place in 2012. This ascent into the limelight is a testament to the engineering nature of Kia motors and their unwavering collaboration with consumers and what they want most in a new vehicle.
In recent years, Kia has put a main focus on both reliability and simplified technology. While reliability remains the most important factor for Kia and their consumers, technology plays a large role in the development and desirability of Kia vehicles. By adding in premium features at a nonpremium price, Kia has reimagined what is to be expected from a nonpremium vehicle, and offered drivers tremendous value for a small price.
Some of the vehicles that scored in the top three of their segment were the Kia Soul for compact MPV, the Kia Forte for compact car, the Kia Sportage for small SUV, and the Kia Sorento for midsize SUV.
Regardless of what vehicle you're in the market for, the fleet of new Kia vehicles offer drivers the reliability, technology, and driving performance that drivers want most in a new vehicle. We want to invite you to join us here at Ourisman Chantilly Kia, conveniently located in Chantilly, VA